Subside Sports – our 5th World Cup!


France ’98: Subside Sports kicked off its first ever World Cup as a retailer at France ’98. This tournament marked Nike’s first big push into football culminating in a World Cup final appearance at the first attempt – brazil, Nike and Ronaldo v France, adidas and Zidane.


Japan-Korea 2002: The last tournament where England fans could ride the wave of hype & over expectation launched by that unforgettable Beckham free-kick against Greece in qualifying. Perhaps the best ever England shirt by Umbro. Another nike v adidas final, this time with Ronaldo and nike taking all the glory.

Germany 2006 : Easily the best World Cup since Italia ’90 for atmosphere, noise and festivities. The birth of public-viewing with close to 1m people on the Berlin Fan Mile for the Germany v Italy semi-final. Subside had a retail stand at the event – making it an unforgettable summer.


South Africa 2010: Even if the constant drone of the vuvuzelas did not make for a great atmosphere the first ever African finals were still long overdue. By far our biggest ever sales for a World Cup shirt ever was for a design that was never actually worn during the tournament – the black Germany Away shirt. The surprise star of 2010?  Paul the octopus!


Brazil 2014: Promises to take it’s place alongside Argentina ’78, Mexico ’86 or Italia ’90 as one of the most memorable World Cups ever – at least for exuberance, passion & atmosphere and colour too if some of the bold World Cup 2014 football shirt designs are anything to go by.


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